SOME BUSINESSES BEGIN WITH AN IDEA.

MINE BEGAN WITH TWO PEOPLE.

My father taught me that independence is earned, not given.

Long before I understood what entrepreneurship meant, he was already teaching me how to build something of my own. While most children were discovering hobbies, I was learning responsibility. He encouraged me to create, to work, to solve problems, and to believe that with enough determination, I could build anything.

He was protective in every sense of the word, yet he gave me one of the greatest gifts a parent can give: confidence in my own ability.

Growing up, I was fortunate enough to experience the life my father had built. The places we went, the architecture I was surrounded by, the cities we visited, and the beauty of the world he introduced me to became part of the way I saw things.

But what stayed with me most were always his stories of how it all began. He never allowed us to see success without understanding the work behind it. I knew where he came from, how he built himself, and everything it took to become the man he became.

Perhaps that is why I have always been drawn to people who build something from nothing. To entrepreneurs, to ambition, to stories of persistence and growth. Watching my father create his own life taught me from a young age that success is not something you simply arrive at. It is something you build, step by step.

And somewhere between witnessing the life he created and hearing the stories of how he created it, I learned to believe that perhaps I could build something of my own too.

When I told him I wanted to enter the jewelry industry, he gave me one condition:

“Understand it first.”

He told me that the day he knew I truly understood the business, he would support me.

Life had other plans.

Before he had the chance to see that day, he passed away.

Not long after, what felt like a coincidence became one of the greatest blessings of my life. I was given the opportunity to work alongside one of Egypt’s oldest jewelers while studying diamonds at the Gemological Institute of America (GIA).

There, I learned far more than how jewelry is made. I learned craftsmanship, discipline, patience, integrity, and the responsibility that comes with creating pieces that become part of people’s lives and memories.

My father never imagined a future where I would spend my life building someone else’s dream. He raised me to build my own.

When I felt I had learned what I needed to learn, I knew it was time to create something that reflected everything he had taught me.

Le Caire exists because of him.

Every decision I make is guided by the values he lived by: resilience, honesty, discipline, humility, and putting God before everything else.

He taught me that success means nothing without integrity, and that your name is one of your greatest responsibilities.

If there is strength behind this brand, it comes from my father.

If there is beauty, it comes from my mother.

From my mother's side came a deep appreciation for beauty, elegance, and the art of living beautifully. My great-grandfather, Hassabu Basha, was a pioneer in Egypt's iron industry and was granted the title of Basha in recognition of his work. His family was closely connected to the royal court, and through my grandmother and mother, a world of etiquette, refinement, and an appreciation for beauty was passed down to me.

And then there was jewelry.

From my mother’s family, I inherited an eye for beauty.
From my father, I inherited strength and ambition.
From them both, I inherited my love for jewelry.

Le Caire is where all of these stories meet.
This is my tribute.